Celebrate with Smiggle

The very first Smiggle store opened its brightly coloured doors in Melbourne in 2003 and changed the face of stationery, for 15years we've had the brightest, sparkliest and coolest school stuff around. From bags to erasers we have loved our Smiggle stationery, lunch boxes, drink bottles and gadgets and we've needed it all.  Smiggle Birthday Celebrations

Smiggle's 15th Birthday Celebration

For fifteen years now the core philosophy of Smiggle remains the same "to inspire and develop the creative spirits of kids, with the ultimate colourful, fun, fashion-forward stationery". I don't know about you but we have been well covered with this philosophy and its always our go to for Christmas and Birthdays gifts.

Smiggle this month are celebrating their 15th Birthday! To celebrate this momentous occasion, Smiggle has created a limited-edition collection of gorgeous 15th Birthday goodies. In two different colour ways, pink and gold or black and gold, and packed with celebratory bling, Smiggle is must on your next shopping trip.

Smiggle Managing Director, John Cheston said “Celebrating our 15th Birthday with 332 stores in 10 different countries is not only a huge achievement for any retailer but it more importantly reiterates everybody’s love for Smiggle. “First and foremost, we would like to thank these fans and our customers who have taken us  into their hearts with such passion and enthusiasm. We also owe our continued success to our incredible team for their energy, joy and
commitment to delighting our loyal and committed fans every day for the past 15 years.”

The 15th Birthday Collection includes a range of bags, lunchboxes, pencil cases, notebooks, accessories and gadgets. For the treat lover, there’s the sweetest, prettiest selection in perfect pink and glistening gold. With embellishments galore! This collection is all about more! More gold, more sparkly reversey sequins,more bows and pom poms, more cute characters and more pretty! For the sports fan, there’s a rather cool range in hot black and gold! And while there is the odd sequin here and there, its more about an understated touch of gold bling and a great big soccer ball!

Available in store and online

from 2 May through until 22 May

Smiggle’s 15th Birthday Collection is available

from Smiggle stores nationally

(and internationally!!)

or online at




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